Framer is a web design and publishing platform that lets users build responsive sites visually, bridging the gap between design tools and production websites without a separate handoff to developers.
The site provides templates, a component-based editor, CMS collections, animation controls, and built-in hosting, along with guides for SEO, localization, and custom code embeds.
It suits designers, small studios, and startup marketing teams that need landing pages, portfolios, and campaign sites live quickly, and it helps keep design and content editing in one place.
Compared with traditional CMS site builders it offers finer visual control, and compared with coding a site from scratch it trades some flexibility for speed, especially for highly custom backend logic.
Review template responsiveness on mobile, set up redirects and metadata before launch, and confirm plan limits on CMS items and bandwidth so a growing site does not outgrow its tier.