Webflow is a browser-based visual development platform that lets designers build responsive websites by arranging elements on a canvas while the tool generates production HTML, CSS, and JavaScript underneath. It combines a designer, a content management system, and hosting in one product.
The site offers product overviews, a template and marketplace showcase, customer stories, pricing, and Webflow University with structured courses on layout, interactions, CMS collections, SEO settings, and ecommerce, plus documentation and a status page.
It suits freelance designers and agencies delivering client sites, marketing teams that need to publish landing pages without a developer queue, and content editors who manage structured CMS collections and campaign pages.
Compared with traditional CMS themes it gives finer visual control and cleaner exported markup; compared with hand-coded front ends it trades some flexibility for speed and a visual workflow, and larger projects may still need custom code embeds.
Review plan limits on CMS items, bandwidth, and site exports before committing, keep custom code snippets documented, and verify form handling, SEO metadata, and accessibility on the published domain rather than only in the designer preview.